Material is a metaphor for the unifying theory of rationalized space and a system of motion. Grounded in tactile reality, inspired by the study of paper and ink, yet technologically advanced and open to innovation. Surfaces and edges of the material provide visual cues that are grounded in reality, and inspire the user to interact.

The foundational elements of print-based design – typography, grids, space, scale, color, and use of imagery – guide visual treatments. These elements create hierarchy, meaning, and focus. Deliberate color choices, edge-to-edge imagery, clear typography, and intentional white space create a bold and graphic interface that immerse the user in the experience.

Primary user actions are inflection points that initiate motion, transforming the whole design. All action takes place in a single environment. Objects are presented to the user without breaking the continuity of experience even as they transform and reorganize. Motion is meaningful and appropriate, serving to focus attention and maintain continuity.